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30+ proven SMS templates. Free.
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New Lead
Instant first reply
Hi {{name}}, this is {{company}}. Got your request — sorry you're dealing with that. Quick question: is this an emergency, or can we get you booked in the next day or two?
New Lead
After hours
Hi {{name}}, thanks for reaching out to {{company}}. Our team is closed but I've got your request and we'll text you first thing at 7am. If it's an emergency, reply EMERGENCY and we'll page the on-call tech.
New Lead
Ask for address
Got it. To check our route, what's the property address (or just a zip)?
New Lead
Two-window booking
Perfect — I can send a tech today between 2–4pm or tomorrow 9–11am. Which one works better?
New Lead
Already booked elsewhere
No worries! If they don't show or the price isn't what you hoped, text me back — we offer free second opinions and we'll beat any written estimate by 5%.
Follow-up
24h no-reply
Hi {{name}}, just circling back on your {{service_type}} request. Still want us to swing by? I can hold a slot for tomorrow.
Follow-up
3-day re-engage
{{name}} — checking in one last time before I close out your file. We had {{service_type}} availability this week. Want me to lock something in?
Follow-up
Quote sent, no response
Hey {{name}}, did the quote I sent come through okay? Happy to walk through any of it on the phone if it'd help.
Follow-up
Won the bid follow-up
Just confirming we're on for {{date}} at {{time}}. {{tech_name}} will text 30 min before arrival. Reply CHANGE if you need to reschedule.
Appointment
Confirm 24h before
Hi {{name}} — confirming {{company}} is scheduled to come out tomorrow {{date}} between {{window}}. Reply YES to confirm or text us to reschedule.
Appointment
On the way
{{tech_name}} from {{company}} is heading your way now — ETA about 20 minutes. He's driving a {{vehicle}}.
Appointment
Reschedule
Hey {{name}}, our tech got held up on a long job. Can we slide your appointment to {{new_window}}? Sorry for the bump.
Appointment
Tech finished
All wrapped up at your place — invoice is on its way. If everything looks good, would you mind dropping us a quick Google review? It really helps the team: {{review_link}}
Review Request
2 hours after job
Hi {{name}}, hope your {{service_type}} is running great! Quick favor — if {{tech_name}} took good care of you, would you mind a 30-second Google review? {{review_link}}
Review Request
Soft second ask
{{name}}, no pressure at all — just bumping this in case it got buried. A review really helps small businesses like ours: {{review_link}}
Review Request
After negative feedback
{{name}}, really sorry the visit didn't meet expectations. Mind if I call you in the next hour to make it right? — {{owner_name}}, owner
Sales
Offer financing
Just a heads up — we offer 0% financing for 12 months on jobs over $1,500. Want me to send a 60-second pre-approval link?
Sales
Bundle upsell
While we're out there, want us to also take a look at {{related_service}}? We'd knock $75 off if we do them same-day.
Sales
Maintenance plan
Most of our customers join the {{plan_name}} membership — $19/mo gets you priority scheduling, free tune-ups, and 15% off everything. Want me to add you?
Sales
Seasonal promo
{{name}}, our spring AC tune-up special ($89, normally $149) ends Sunday. Want me to grab you a slot?
Recovery
Lost lead — price
Totally get it. If the other quote falls through or you change your mind, our offer holds for 30 days — and if you book this week I can knock another $50 off.
Recovery
Lost lead — timing
No worries on the timing! I'll keep your info on file. When you're ready, just text me back at this number.
Recovery
Ghosted lead — last touch
Hey {{name}}, last text from me — closing your file unless I hear back. If you still need {{service_type}}, just reply YES and I'll re-open it.
Referral
Ask for referral
{{name}}, glad it went well! If you know anyone else dealing with {{service_type}}, send them our way and we'll send you a $50 thank-you check after their first job.
Referral
Past customer reactivation
Hi {{name}} — it's been about a year since we did your {{service_type}}. Want us to come out for a free 15-minute check-up to make sure everything's still good?
Emergency
Acknowledge emergency
Got you — sending the on-call tech now. ETA 45 min or less. Stay safe and turn off the {{system}} if you can.
Emergency
Storm response
{{name}}, with the storm we're slammed but you're on the list. {{tech_name}} should be there by {{eta}}. We'll text the second he's headed your way.
Billing
Invoice reminder
Hi {{name}}, friendly reminder — invoice for {{date}} is due. Pay in one tap: {{pay_link}}. Reply with any questions.
Billing
Card declined
Hey {{name}}, the card on file just bounced. Could you update it here? {{pay_link}} Takes 30 seconds.
Billing
Thank you / paid
Payment received — thank you {{name}}! Receipt is on its way. Don't hesitate to reach out anytime.
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