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2026 home services lead response benchmarks
Across 18,000+ home service businesses we tracked, here's how the average shop stacks up against the top 10%.
| Trade | Avg response | Top 10% | Avg close | Top close | Rev / lead |
|---|---|---|---|---|---|
| HVAC | 11h 40m | < 1 min | 22% | 48% | $184 |
| Plumbing | 9h 12m | < 1 min | 27% | 54% | $210 |
| Roofing | 18h 30m | 2 min | 14% | 38% | $610 |
| Electrical | 14h 05m | < 1 min | 24% | 51% | $165 |
| Garage Door | 7h 50m | < 1 min | 31% | 62% | $95 |
| Pest Control | 5h 20m | < 1 min | 29% | 55% | $120 |
| Landscaping | 21h 14m | 5 min | 12% | 33% | $240 |
| Cleaning | 8h 45m | < 1 min | 26% | 49% | $80 |
21×
More likely to convert if contacted in <5 min (MIT/InsideSales)
78%
Of customers buy from whoever responds first (HBR)
$1,200
Average revenue per recovered lead in home services
3 patterns the top 10% all share
1. They reply in under 60 seconds — 24/7.
Not "during business hours." Not "as soon as I can." Within a minute, every time. The only way to do this consistently is automation.
2. They text first, call second.
SMS open rates are 98% vs 20% for email. The first text qualifies. The phone call closes.
3. They ask for the review every single time.
Top shops average 8× more Google reviews than average shops — because they ask, automatically, 2 hours after the job.
Source: aggregated from public industry reports (BrightLocal, ServiceTitan, Jobber annual reports), HBR "The Short Life of Online Sales Leads," and MIT/InsideSales lead response study. Numbers rounded for clarity.
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